Ashish Panchal is the Chief Executive Officer of Bajaj Finserv Direct Limited (BFDL), a 5+year-old subsidiary of Bajaj Finserv Ltd. operating at the leading edge of finance & technology. BFDL operates under 2 divisions, a BFSI Marketplace, digitally sourcing and distributing products across Retail Banking (loans & credit cards), Insurance (LI & GI) & Investments (FD, MF, NPS etc.) for various partners pan India and a Technology services division offering digital technology services in the BFSI domain with a portfolio of a specialisations and functional offerings across lending, insurance and investments.

Ashish is a seasoned professional with experience in manufacturing, FMCG, retail banking and payments with 25 years of experience in strategic roles across various business verticals. He has been a part of the Bajaj Finserv group of companies for more than 12 years. Before assuming his role as the CEO of BFDL, he served as the President of Rural Business, Investment Business, Insurance Business & Corporate Strategy at Bajaj Finance Limited.

Over the years, Ashish has successfully managed start-ups and high-growth, high-scale businesses that have withstood various economic cycles to lead them to grow in scale and profitability. He leverages his strong people management skills to drive innovative, customer-centric solutions to business problems.

Before joining Bajaj Finance Limited, Ashish held leadership positions at Citibank and Barclays.

Ashish is an alumnus of the Harvard Business School (AMP 200, 2021). He completed his master’s degree in Management Studies from the Jamnalal Bajaj Institute of Management Studies in 1999 and his Mechanical engineering from Walchand Institute of Technology in 1996.